For more than a decade, Spotify has been the target of music industry criticism around artist payment. Launched a communication campaign called “Loud & Clear" to correct any misperception and share details about streaming economics. The campaign includes a website and a series of interactive, data-driven infographics. The centerpieces are visually loud and the messages are clear.

Loud & Clear 1.0 started with an immersive dashboard, in which each module anchors to a different section of the page. In 2022, revamped the web page to open with 10 key takeaways, with expanded colors and updated visuals.

Creative Director: Joelle McKenna
Art Directors: Catherine Choi 💫, Chlesea Peterson
Animators: Alex Esquerdeiro, Cindy Suen, Magnus Atom
Illustrator: Christophe Marchand
Developers: Brian Douglas, Eric Schmidt