Southampton Playhouse is a historic theater and vibrant cultural hub in Southampton, New York, originally built in 1932 and recently reopened.

The branding, website, and editorial design reflect the Playhouse’s unique role in the community, blending boldness and timelessness with a playful, handcrafted aesthetic. This visual identity honors the theater’s rich legacy while engaging a new generation. A flexible design system spans print and digital, celebrating local culture and fostering meaningful connections.

Creative Director: Joelle McKenna
Art Director & Visual Designer: Catherine Choi 🎥
Editor: Ryan Tressel
Animator: Alon Sivan