Ralph’s NY campaign captures his connection to the city and his perspective on its energy and style. The Ralph’s NY page sets the mood with storytelling, featuring quotes, a curated Spotify playlist, additional editorial content, and selections from RL Magazine. The Icon page merges editorial and shopping experiences, highlighting eight iconic products in an immersive, narrative-driven way. The NY Voice page takes a social-video-inspired approach, revealing the design and craftsmanship behind each icon and sharing the stories that bring them to life.

Creative Director: Steve Olesky
Lead Designer: Catherine Choi 👗
UX Designer: Brandon Ewer
Editor: Maggie Dolan
Developers: Drew Prochaska, Betsy Stevens, Ivan Wilson, William Lee
Project Manager: Gloria Mensah & Rashaad Toney